Area businesses looking for ways to remember loyal customers, recognize valued employees and reach new prospects this holiday season can turn to logoed promotional products. Promotional items are welcomed gifts and are a powerful marketing tactic, says Linda Manci, co-owner of Tampa-based Allegra Marketing Print Mail.
“Strong customer relationships are more important than ever in this competitive climate,” said Manci. “Year-end holidays are a traditional time to thank those who have worked with us to make the year successful, and can also be a time when marketing budgets might be running low. Promotional products are affordable and can support three primary business objectives for all organizations large or small: brand awareness, customer retention and the acquisition of new clients. Internally, branded items are also great for employee recognition and motivation.”
Data from a recent survey conducted by Advertising Specialty Institute (ASI) shows logoed items remain one of the most high-impact, cost-effective advertising mediums. Nearly six out of seven recipients could identify the advertisers on the promotional items they owned, and more than half had a favorable opinion about the advertiser.
Ad specialty items can also drive future purchase intent. Nearly four in 10 who received a logoed product from a company with which they had not done business said they were more likely to buy from them in the future.
“The numbers speak for themselves, and indicate that something as simple as a desk accessory or calendar can have a lasting impact on potential buyers,” said Manci. “Studies show that people keep logoed items for an average of just over seven months. And nearly two-thirds of ad specialties are passed along, furthering the advertiser’s reach. Better still, advertising specialties remain less expensive per impression than most other forms of advertising.”
Allegra Tampa supports customers with up-to-date information and educational opportunities including marketing-focused webinars, Lunch and Learns, white papers and Marketing Insider magazine.
“Our team is available for presentations to organizations in the local community and we invite business owners and marketing managers to make an appointment with us to go over their goals and annual marketing plans,” continued Manci. “These services are provided as a part of our continued commitment to helping our community grow.”
Allegra Tampa offers a full-range of marketing services and collateral including full-color digital and offset printing, variable data, mailing services, complete finishing services, online ordering, signs, posters, banners, promotional items, personalized apparel, copywriting and graphic design.
Located at 2705 N. Falkenburg Road, Allegra is locally-owned and operated and is a member of Alliance Franchise Brands network, a world leader in marketing, graphics and visual communications, linking nearly 600 locations in the U.S., Canada and United Kingdom.
For more information, contact Allegra at (813) 664-1129, or visit the company’s website at www.allegratampa.com.